Press Release
10th January 2004
Step Into MyShoes: UK's largest celebrity shoe auction to raise awareness of Multiple Sclerosis (MS) and its effect on younger women
Contact: Marla Madison
MyShoes Campaign To Fight MS
Telephone: 020 7359 4546
E-mail: marla@myshoes.org.uk
Web: www.myshoes.org.uk
A-list Celebrities and shoe designers are lending their support to the MyShoes Campaign To Fight Multiple Sclerosis, which aims to raise awareness and funds for The MS Society and for The MS Trust. The auction will be held on ebay during London Fashion Week in the 10 days leading up to the 23rd of February 2005. All shoes will be signed or have a "Step Into MyShoes" certificate of authentication. Shoe donations have been confirmed from the following names, and we expect donations to reach the hundred plus mark by the time of the auction:
CELEBRITIES
Bryan Adams
Laura Bailey
Helen Baxendale
Peter Blake
Andrea Corr
Ricky Gervais
Sienna Guillory
Jodie Kidd
Alex Kingston
Davina McCall
Erin O'Connor
Tamzin Outhwaite
Camilla Rutherford
Claudia Schiffer
Vivien Solari
Zoë Wanamaker
DESIGNERS
Annello & Davide
Tony Capiello
Jimmy Choo
Georgina Goodman
Emma Hope
Alexander McQueen
Olivia Morris
Rupert Sanderson
Paul Smith
SPORTS STARS
Freddie Ljungberg
Robbie Savage
Photographs of the shoes are available to download on www.myshoes.org.uk/pressphotos.htm
To see the About Me page on ebay, please visit our EBay store.
Campaign Director Marla Madison, who herself has MS, is available for interview, as are several celebrities, designers and young women with MS upon request. Please contact Marla Madison to discuss interview requests.
About MyShoes
The MyShoes Campaign To Fight MS is a new nationwide initiative that aims to raise both funds for, and awareness of, Multiple Sclerosis issues. Important issues that need highlighting include the facts that:
- many young women and men (between the ages of 25 and 35) are diagnosed with MS
- more women than men are diagnosed with MS at a rate of 2 to 1
- 50 new cases of Multiple Sclerosis are diagnosed each week
- there are 85,000 people with Multiple Sclerosis in the UK alone
- Multiple Sclerosis is still incurable
- funding new nursing programmes can help those with MS
The MyShoes Campaign to Fight MS was set up to draw attention to the fact that, contrary to public perception, it is young women who are most likely to be diagnosed with MS. MS often leaves those affected unable to balance well or walk far. All funds raised by the MyShoes Campaign to Fight MS goes to the two major charities dedicated to helping those with MS in the United Kingdom: The MS Society and The MS Trust.
The MyShoes Campaign to Fight MS is involved in a number of other awareness and fund raising activities. Companies associated with the design, manufacture and sale of shoes help in a number of ways. The principal way is to nominate a shoe design from their forthcoming season and contribute a set amount - such as £5 - per pair sold to the MyShoes Campaign to Fight MS. MyShoes provides donors with leaflets and point of sale material.
To date over 300 retail outlets across the UK have lent their support including Evans, feet inc, Faith, Hobbs, Office, Robert Clergerie and Shoon.
The MyShoes Campaign to Fight MS will also be releasing a range of award winning, funny and stylish greetings cards featuring shoes in March 2005, which will be sold nationwide. A further press release will follow prior to the launch.
For information on Multiple Sclerosis issues please contact:
Jennie Sullivan
The MS Society
Telephone: 020 8438 0717
Or look at the following websites: www.mssociety.org.uk or www.mstrust.org.uk
For information on the MyShoes Campaign to Fight MS contact:
Marla Madison
Director
MyShoes Campaign to Fight MS
4 Monsell Court
33 - 41 Monsell Road
London N4 2UH
Telephone: 020 7359 4546
Mobile: 07793 969 575
E-mail: marla@myshoes.org.uk
Or look at the following website: www.myshoes.org.uk
